Ever walked past a shiny store with a fancy name and wondered, “Wait, is this store part of something bigger?” I remember feeling that way as a kid in the mall, totally confused by all the different shop logos. It turns out, many brands you love are actually owned by one powerhouse company. If you’ve been scratching your head wondering how many stores are under TFG?, you’re not alone! After digging through reports and chatting with retail insiders, I’ve got the real scoop to clear up the mystery once and for all.
Overview of TFG’s Retail Presence

Let’s start simple: TFG Limited (which stands for The Foschini Group) is a massive retail company born in South Africa back in 1970. Think of it like a umbrella company sheltering dozens of your favorite fashion and home brands. Here’s the big number you’re after—according to their 2023 annual report, TFG Limited runs a jaw-dropping 4,697 outlets worldwide! That’s like having a store on nearly every corner of your town… times ten. They don’t just sell clothes—they cover Apparel, jewelry, cosmetics, homeware, furniture, and more. Pretty wild, right?
Geographic Distribution of TFG Stores
You might picture these stores only in fancy U.S. malls, but The Foschini Group is global! Here’s where you’ll find their footprint:
Region | Store Highlights |
---|---|
South Africa | Home base! Over 80% of stores are here, including flagship spots in Johannesburg and Cape Town. |
United Kingdom | Huge presence with brands like Phase Eight and Whistles on London’s Oxford Street. |
Australia | Fast-growing region after buying the Retail Apparel Group—look for brands like Portia & Scarlett. |
“I visited Sydney last summer and was shocked to spot TFG’s Louise Kennedy stores right next to Aussie surf shops—it’s everywhere once you know to look!”
Brand Portfolio
With 37 retail brands under its belt, TFG Limited is like a fashion family reunion. Some big names you might recognize:
- Phase Eight: Known for elegant dresses (bought in 2015)
- Whistles: Trendy UK-based styles
- Jet stores (Jet stores acquisition added 100+ outlets)
Fun fact: Their newest brands focus on sustainable fashion, which tells us TFG Limited is listening to what Gen Z shoppers want—planet-friendly clothes without sacrificing style.
Types of Stores
Not all 4,697 outlets are giant mall stores. TFG Limited mixes things up:
- Stand-alone stores: Like your local Exact or Markham location (the big, colorful shops)
- Concessions: Smaller kiosks inside department stores (yes, even TymeBank kiosks sometimes share space!)
- Digital hubs: Meet Bash, TFG Limited’s super-smart shopping app that blends online + in-store life. You can try shoes virtually then return them at a physical store!
I tested Bash last week for a friend’s birthday—it remembered my size and suggested matches. Total game-changer!
Store Growth Trends
Numbers don’t lie: TFG’s store count jumped from 4,300 outlets in 2021 to 4,697 outlets by 2023. What caused this boom? Two big moves:
- Buying Retail Apparel Group in Australia (added 300+ stores overnight!)
- Rolling out concessions in emerging markets like Kenya and Ghana
They’re not just opening stores—they’re closing outdated ones too. This “right-size” strategy keeps them fresh while competitors struggle.
Unique Facts about TFG’s Footprint
Here’s what makes TFG Limited stand out from other retail giants:
- They’ve kept every single store in South Africa open for 10+ years—rare in today’s economy!
- In the United Kingdom, their Phase Eight stores host free styling workshops (I went to one—their stylists are lifesavers).
- They partner with local artists in Australia to design exclusive homeware collections.
Most impressive? Their “omnichannel” magic—order online at 10 PM, pick up at 9 AM the next day. No wonder teens love them!
Frequently Asked Questions
How many people does TFG employ?
Over 35,000 globally! In South Africa alone, they hire 12,000+ teens for summer internships.
Which are the largest TFG brands by store count?
Exact (clothes) and Markham (home goods) lead with 300+ stores each, followed closely by Phase Eight.
Any recent expansion highlights?
Big time! They just launched 50 new concessions in Nigeria and upgraded Bash for voice shopping (“Hey Bash, find me blue sneakers!”).